Customer insights


Turn customer feedback into business insights

Dig beneath reviews, ratings, customer feedback, and survey scores to discover what's working, and what's not.
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Customer insights

Gain insights into customer reviews, social media and surveys in one place

Reputation Builder’s Natural Language Processing (NLP) engine, Athena, is advanced insights software that lets you find the root cause of problems and spur decisive action from business lead to the front lines.
the power of customer insights


From customer
feedback to actionable insights

Reputation Builder’s NLP engine, Athena, humanizes big data so you can understand the customer sentiments expressed in feedback and improve operations at the location and corporate level.
Natural language processing
Trends in sentiment


Uncover emerging positive and negative sentiment trends

Monitor sentiment levels from customer feedback to understand your businesses strengths and weaknesses and discover trending topics in your market as a whole.


Quickly measure business performance by category

Easily group relevant keywords into custom categories to measure different areas of your business. Refine customer feedback insights even further with sub-categories.
Insights that measure performance


Compare performance across locations

Measure customer review volume, ratings, and sentiment from feedback at a location level to identify your highest and lowest performers.


Customize insights fit your exact needs

With Reputation Builder, merge related topics into clusters automatically to improve accuracy. Manually un-merge topics at any time.
Customized insights

Let Reputation Builder insights help improve your business

Reputation Builder
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